Upon his return, he spoke to staff and John Urlaub, owner of Rohrbach Brewing Co., and together they developed the model that has become a hugely popular family-themed, eat-a-thon with live music. View Event → Sep 30 Food Truck Rodeo @ Public Market Wednesday, September 30, 2026 5:00 PM 9:00 PM Rochester Public Market (map) Google Calendar ICS Say farewell to summer at the final Food Truck Rodeo of the year! It’s fabulous fun, food on wheels featuring the full diversity of the community’s creative mobile cuisine. Just about everything and anything that could be served from a truck can be found here. As always, we’ll be there with beer. Plus, head down the street to the